Advertising have been in existence from times immemorial. Goods and services were exhibited and displayed for trading since medieval days. In the olden days the manufacturer of a product or the skilled artisan had to advertise himself. Today however, it has become a highly specialized profession employing some of the most creative minds. Ads that can be truly considered as works of art have been made and the techniques of human behavior and psychology applied to entice a customer and sell a product or service.
Advertising has become a highly specialized profession. Be it media planning, client servicing, or creative content making, the three arms of an ad agency are populated with people with special talents. Being a highly competitive field, it employs highly talented professionals from a global resource pool. There are organizations dedicated to the advertising community. Apart from providing information, education and resources for advertisers, they also deliver career guidance and help advertising professionals in their careers.
In this section, we provide a list of resources dedicated to the advertising and marketing professional.