Search The Directory
Submit URL  
Home >> Marketing & Advertising >> Branding & Communication Twitter Facebook RSS Pinterest GooglePlus 

Branding & Communication - Know More

 
Categories
Advertising  
Branding & Communication  
Direct Marketing  
Internet Marketing  
Market Research  
Marketing Consultants  
Network Marketing  
Public Relations (PR)  
   
 
A brand is different from a product as it delivers not just physical but also psychological benefits. These unseen benefits establish a brand in a customerís mind and marketers use...
Branding & Communication Website Listings
 
Companies often spend a huge amount of their marketing revenue to building brands. The strategy is to establish the product in a customerís mind. Once this is done, marketing the product becomes easy. The cardinal rule in marketing is to sell a brand and not just a product. Branding helps a company to reach its target efficiently and hold on to the target audience effectively. Branding also differentiates a product from what otherwise is a commodity to a brand that has personality and attributes.

A brand is different from a product as it delivers not just physical but also psychological benefits. These unseen benefits establish a brand in a customerís mind and marketers use various techniques such as testimonials, promotional ads and repeated advertising to popularize a brand.

5 Ps give a brand its character. Product, price, place, promotion, and packaging. One can find links to resources involved in providing consultancy and research support in all these areas. The inputs provided by such agencies are critical to making strategic and budgetary decisions. One can find links to communications agencies specializing in advertising, PR and marketing. There are associations of professionals involved in strategic business communication. Name creation, brand analysis, competition analysis, and demographic profiling services are some of the areas that one can find information about in this section.

 

 
 Related Resources
 
 
 
 
Computers & Internet | Companies & Organizations | Education | Engineering & Technology | Finance | Health & Medicine | Human Resources | Law | Marketing & Advertising | Media & Entertainment | Online Shopping | Real Estate | Recreation | Reference & Guides | Sports | Travel & Transportation
 
    About
    Blog
    Submit URL
Copyright © 2003-2014 01webdirectory.com, All Rights Reserved. Contact: webmaster@01webdirectory.com