The child is the father of man, but often it was the father who would choose the child’s clothing. However, the revolutionary revelations in child psychology during the early part of 20th century resulted in our appreciation of children as individuals with personal likes and dislikes. The propensity to be dressed well and appreciation of peer group stood out as foremost signifiers of acceptance. In America, the children’s clothing industry first surfaced in 1917 when the first trade journal was inaugurated, and through the years till 1960 (end of the baby boom after the return of veterans from the WW II) it advanced to a tremendous degree and the strong foundation of a children’s clothing industry was raised.
The simultaneous evolution of the television and the movies generated idols and inspired trends which the clothing industry lavishly fed. The many fads and movements, including the Rock’n Roll and the 70s decade of Freedom, influenced not only the young adult crowd, but also the teenage groups that fondly aped their seniors. This gave rise not only to fast changing fashions, but also to the development of different types of clothing for different age groups. The development of new fabrics which were more hygienic, airy, easy to clean and strong, resulted in further development of children’s clothing.
Children’s clothing composes large sections of clothing stores; in fact, many stores are exclusively dedicated to children. Advertising strategically aimed at teenagers, smart positioning of their apparel section beside the college section and intelligent salesmanship have resulted in greater empowerment of children. Various clothing lines, many a times endorsed by celebrity child artists, cater to the different needs of children. While clothing styles and habits differ from culture to culture, the empowerment of children is a worldwide phenomenon. This section of the directory is a pointer to resources that are charting this phenomenon. With extensive links to various online and brick & mortar stores around the world, this is your one stop portal to the world of children’s clothing.