Classifieds or classified advertising is the term used for small ads that are economical in natures compared to the large banner ads usually opted by the big businesses. Classifieds offer opportunity to all types of businesses to display their ads online or on print media. These ads are posted in different groups with a title relevant to the product on sell. The classification of the ad is done based on its category and hence it is called “classified”.
Earlier, classified ads were published on print media at very reasonable rate based on the number of words. Now with internet making its mark everywhere, online classifieds are becoming popular. These advertisements have wider reach and visibility compared to print media. The money spent on the advertising is also very low as compared to other advertising platforms.
Classifies are beneficial for both buyer and seller both.
• Saves money and time – Classifieds would save both money and time. Sellers can post classifieds at very low budget without wasting time on designing. Buyers can use this ad to reach out to their desired product or service by referring to the classifieds online.
• Quick access – Internet has reached every pocket via smartphone. Online classifieds can be referred very easily. This will increase the reach for sellers and convenience for buyers.
• Direct calling – Online classifieds allow direct calling facility for the customers. This also increases the business opportunities for the seller.
There are many online classified websites offering platform to sellers and buyers to come together