In the market, the company with the strongest relation with the customer survives. As competition intensifies, companies woo a customer by calling, mailing or directly meeting the customer and delivering product info. They then hope to convert an informed individual to a customer by making a sale. Welcome to the world of direct marketing.
Direct marketing can take many shapes such as direct mailers, telemarketing, email marketing, database marketing etc. Telemarketing has taken the world by storm. It has not only created millions of job opportunities but also provided companies the ability to woo customers around the globe in an economical and efficient manner. With the proliferation of call centers, outbound calls are made to customers’ phones and product info delivered. Thus an individual is exposed to information about a product/service. The informed individual is then coaxed and goaded to buy the service and thus converted into a customer. Thus companies are hoping to take a product/service to the customer rather than wait for the customer to come to them.
This method evolved from the desire by companies to form a tighter bond and a closer relationship with the customer. Companies now-a-days are trying to manage relationships with the customer. A transaction is no longer the end of a sale; it is the beginning of a relationship with the customer. Offering him product support and post-sales service companies are trying to maintain the bond formed with a customer. A satisfied customer will come back for more and companies have realized that it is far easier to maintain a customer than find a new one.
There are agencies specializing in sending mails, emails, SMS to a selected group of customers. We present to you a list of web resources involved in direct marketing.