What’s in a name? Well, everything. My name gives a marker to my personality and identity. Similarly, the Domain Name gives a marker to my online identity. While the scientists at CERN might have developed the Web as a communication medium, the Web and the internet soon become primarily a commercial and business medium. And business require some basic preliminaries – no confusion of identities, no copyright infringements, proper rules of play, etc. Domain Name is an increasingly important concept as more and more businesses become online – the Domain Name is their marker, their identity, the formula that shall bring customers and visitors to them. So, what is a Domain Name?
For communication to become possible, it is essential to identify the communicators properly and uniquely. Thus every document and every computer connected to the internet has a unique ID, something called the IP address, a collection of four numbers that might be difficult and non-intuitive to remember. The Domain Name System (DNS) allows human intuitive names to be applied as a ‘front-end’ to the IP address. This will render them easy to remember. If there is company called Red Shoes, with a website IP of 12.234.23.01, it is far better to have a Domain Name like www.redshoes.com – it enhances the recall value and brand value, as well as being a free advertisement.
Domain Names became prime possessions once it became established that companies must go online to increase or keep its customer share. Domain Name became an extension of brand name, and domain parking became a real risk that companies faced, although courts repeatedly ruled in favor of the wronged company. It is absolutely essential to ensure one’s brand name by reserving appropriate Domain Names.