The arrangement, commerce and sale of fresh cut flowers is handled by florists wherein flowers are handled and cared for in an efficient manner, as well as designed and arranged for merchandise and display. Almost every retail florist supplies fresh-cut flowers and similar services or products to buyers.
The art of floristry may also involve the growth and farming of flowering plants, the art of arranging them according to consumer preferences and the business of selling these arranged flowers to consumers. Almost 95% of the material required for the trade of floristry comes from the cut flower industry that supplies the raw material. Along with florist shops, a large number of gas stations, supermarkets, online stores and garden supplies stores also sell and deliver flowers.
In a corporate setting and in the business of social events, the trade of floristry makes a huge impact on these businesses as freshly cut arranged flowers enhance and beautify the decor at specialised events and meetings. A large number of social event settings such as parties, weddings etc. also use a good deal of flower arrangements in the form of bridal bouquets, decoration of reception tables and entryways, centrepieces, stage sets, chuppahs etc. amidst others.
A number of nations have their own ways and methods of arranging freshly cut flowers and this is largely dependent on the kind of flowers available in that particular region and the culture relevant to the area. One of the most popular styles of floral design originated in Japan is known as ikebana, which is highly sought-after, thanks to its classic lines of simplicity and form in its display and arrangement.
Although freshly cut flowers are widely available in a number of stores, markets, and filling stations, they offer a small selection and are generally of a mixed variety. On the other hand, professional florists not only supply a far greater selection but also ensure that freshly cut flowers are skilfully arranged and that the flowers are of a much higher quality.