Marketing and Advertising have been in existence from times immemorial. Goods and services were exhibited and displayed for trading since medieval days. In the olden days the manufacturer of a product or the skilled artisan had to advertise himself. Today however, it has become a highly specialized profession employing some of the most creative minds. Ads that can be truly considered as works of art have been made and the techniques of human behavior and psychology applied to entice a customer and sell a product or service.
There are portals dedicated to providing resources that are essential for any marketing firm. Market or customer research, demographic tools or marketing courses – one can find a wide range of helpful resources. Articles by marketing gurus serve to increase one’s understanding and offers expert insight. Such observations by experienced professionals has kindled many a creative spark and led to spectacular outcomes.
In this section, we provide a list of resources dedicated to the advertising and marketing professional.