Experts on advertising will tell you that the best type of advertising message that the brain can absorb is one that is short and delivered consistently within a short time frame. Whilst television or print advertising can be very expensive, and advertising on the internet does not have as much reach, outdoor advertising can be a relatively inexpensive and highly effective method for companies to get their advertising message across.
Outdoor advertising comes in many formats. It is nothing new, yet in recent years has gained increasing popularity as savvy advertisers have begun to realize its potential in indelibly printing their message in a potential customers brain, so that when they need that particular product or service, they will go rushing to the phone book, the yellow pages or the internet to find that company whose message they have recorded not far from the surface of their sub-conscious.
Outdoor advertising for many years was mostly static. In other words, the billboards that you drove past on a bus or a car. Billboards were and still can be found everywhere, sending out a call to action either immediate or in the future. With the advent of the digital age, billboards have become much more sophisticated, with interchanging messages and sometimes even short digital films. These specialist billboards are usually situated at busy intersections where the consumer has time to watch the film and have its message firmly embedded on their brain before the lights change!
Mobile outdoor advertising has also been around for many years. It is a form of advertising that constantly re-invents itself. From mobile billboard trucks to sales personnel vehicles, the advertisement message is there to be seen by all, and there is no doubt that the message comes across very well. Recently serious advertisers have begun sending out their call to action on buses that are moving around the city centers where both pedestrians and cars can see them.
It doesnít matter the size of your company or its advertising campaign, mobile advertising should be seriously considered as the way to get your advertising message across inexpensively and effectively. Even if it means sticking a magnetic sign on your car and posting up a few billboards in your town, itís a start and should bring rewards. There are many specialist companies in outdoor advertising that will be happy to advise how to get the maximum benefit from your outdoor advertising campaign.