Although the internet is pretty new, a lot has been written and designed on it. There are billions of documents, and thousands of pages on similar topics. While technically a Search Engine can list the site within its search pages, it is no good if it does not come within the first few pages, as very few people bother to go beyond. Search engine ranking (how closer to the top a page comes) becomes crucial for a page to be found by visitors, and hence, for it to become popular. Search engine optimization (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings. SEO may also refer to the trade wherein hired people carry out the promotion of websites on behalf of their clients.
Higher ranking directly translates into a higher number of hits for the target pages. Not all sites have identical goals in mind when they optimize for search engines. Some sites are seeking any and all traffic, and may be optimized to rank highly for common search phrases. This might not be the best strategy for all businesses at it provide large exposure but fewer sales. The "shotgun approach" to search optimization can possibly work well for a site that has broad interest, such as a periodical, a directory, or site that displays advertising with a CPM (Cost per thousand hits) revenue model. Other sites target a specific population, with particular needs or interests.
Many businesses try to optimize their sites for large numbers of highly specific keywords that attract a prospective customer who is ready to buy their product. Focusing on desired traffic can generate more high-quality sales leads, and fewer time-wasting inquiries. Depending on the optimization target, the site may be optimized to attract more hits, which, it is expected, will result in more profits for the landing page (either in terms of advertising, or by direct selling of some product, or just displaying information).
In this section of 01webdirectory.com, we provide links to a detailed list of SEO firms offering optimization services.