Sport is a great leveler. It humbles the mighty and makes monarchs of the minnows. Entertainment provided by sport is clean, inspirational, and as good as it can get. As a means to pass time and also keep fit, there can be no other activity that can better sport. It is played out in the mind as it exhorts the body to perform. It involves the player as much as the viewer who watches it. Sports is a love that one falls with from childhood whose company one cannot part with till one departs from here to eternity.
There is no place on this earth where sports are not played. Be it the icy slopes of the high mountain ranges or the high seas, the dusty roads of the country side or the heat and dust of the desert, the serene park or the deafening noisy stadia, sports beckons the brave and the adventurous. With so much sport and far greater coverage, human appetite for sporting action keeps increasing every day. Addition of commercial activity has ensured that there is a bevy of sponsors willing to invest money in all kinds of sport. With live telecasts and expert comments, involvement of viewers is at its peak.
No media is enough to satiate manís interest and engagement with sport. News papers have dedicated pages every day covering sports and sporting events. Sports channels have high TRP ratings. The internet has broken new ground for sports hungry fans. It is here where the fan comes to learn, share, and seek solace in the sport of his choice. The millions of site dedicated to sports on the net is evidence to manís continuing love with sports of all kinds. Be it fans clubs providing information on sport stars or sites selling memorabilia, free downloads or reviews, there is nothing you cannot find on the internet these days. Sports, the opium of the masses has never had it so good and the internet is driving this addiction to new highs.