{"id":1540,"date":"2014-10-03T07:59:22","date_gmt":"2014-10-03T07:59:22","guid":{"rendered":"http:\/\/www.01webdirectory.com\/blog\/?p=1540"},"modified":"2025-12-11T11:14:09","modified_gmt":"2025-12-11T11:14:09","slug":"youtube-seo-efforts-that-are-great-for-establishing-local-seo","status":"publish","type":"post","link":"https:\/\/www.01webdirectory.com\/blog\/youtube-seo-efforts-that-are-great-for-establishing-local-seo\/","title":{"rendered":"YouTube SEO Efforts that are Great for Establishing Local SEO"},"content":{"rendered":"

\"Youtube\"<\/p>\n

A successful YouTube video can do wonders for your ability to find new customers online. Those thousands of new visitors to your website that visit from watching one of you videos are great. Have you ever wondered what else your successful YouTube video can do for you?<\/p>\n

Finding customers in your city through local SEO efforts is an important aspect of modern online marketing. This is especially true for a small business with one location, but applies just as well to franchises looking to add their voice to the local culture. Since YouTube is worldwide, how can it help you find customers who are in your city or across street the street from you?<\/p>\n

This article is going to look at how you can help people understand that you\u2019re from Paris, Canada, instead of Paris, France, through YouTube local SEO efforts.<\/p>\n

Give your YouTube video a location with Geo Tagging<\/strong><\/p>\n

Geo tagging is a tool which helps you give Google, and YouTube, the exact location of your business. Find this feature in your Advanced Settings tab after going to the Video Manager Dashboard<\/a> for your account. Enter the address of your business, click \u201cSearch,\u201d and make sure they got it right.<\/p>\n

YouTube may also try to enter your location based on your IP address, make sure that they\u2019re tagging the right place. If you\u2019re working from home you may have a knocks on your door from customers wanting your products!<\/p>\n

 <\/p>\n

\"Address-YouTube\"<\/p>\n

Add a link to your business in your YouTube video description<\/h3>\n

A direct link to your business website near the beginning of your YouTube video description, the first paragraph amongst the text which describes your video, is useful for customers. It can also have a small cumulative effect on your local SEO rankings.<\/p>\n

A note to make here is that YouTube does put a \u201cno-follow\u201d designation on this link. I believe that there is still value when used in conjunction with the other local SEO strategies outlined.<\/p>\n

Use the second paragraph of your YouTube description for your location<\/strong><\/p>\n

Once you have linked to your website and described your video in the first paragraph, the second paragraph is more open to input. I\u2019d write out your address, just like you would on a letter (you know, those things you put in a mailbox), along with your phone number.<\/p>\n

If someone were to search for \u201cbasketball shoes,\u201d this tactic will have little impact on their results. If someone were to search for \u201cbasketball shoes Toronto,\u201d and you have your basketball shoe video listed with your address in it as in Toronto, this can have a HUGE impact on your local SEO.<\/p>\n

The name, address, and phone number of your business added as text<\/strong><\/p>\n

I know that Google\u2019s optical character recognition<\/a> sounds scary (ok, it is sorta scary), but it allows Google the ability to \u201cread\u201d text in images and video. You can add this this in easily using the YouTube Annotations feature<\/a> if you want to go a digital route, or simply have a backdrop with your business address in it if you prefer a different sort of visual cue.<\/p>\n

The name, address, and phone number of your business as audio<\/strong><\/p>\n

Having the person hosting your YouTube video say the name, address, and phone number of your business can score you some quick local SEO help. YouTube have a tool that auto-generates a text transcript<\/a>. Your business address can be in that script, which is quite searchable by YouTube\u2019s algorithm.<\/p>\n

This can also be an auditory cue for your viewers which help them learn your address. A big part of good SEO efforts are all about user experience.<\/p>\n

Use a video tag with your business location<\/strong><\/p>\n

This is once again one of those things that definitely helps you out on YouTube when people add city names to their search. Tags are great at connecting videos, and can be used just as effectively when trying to connect local SEO efforts.<\/p>\n

\"Tags-YouTube\"<\/p>\n

Embed your YouTube video in a blog post or on your website<\/h3>\n

This is when your local SEO efforts start to really come together. All of the steps above are helping your local SEO on YouTube, but this is the step which brings your local YouTube SEO to your website, and connects it to your business.<\/p>\n

Best of all, the web LOVES video. Having it on your website keeps people around for longer, and blogs that regularly features video can draw people in again and again – all while helping your local SEO!<\/p>\n

Promote your local SEO optimized YouTube video like crazy<\/strong><\/p>\n

This will likely not have a direct impact on your local SEO rankings, but it will certainly help raise your overall PageRank. A video which is popular always ranks better; this will also transfer over to a better ranking in local SEO searches – a rising tide bringing up all ships, to use an analogy.<\/p>\n

If you\u2019ve learned anything here, I\u2019m hoping that it is that there are many ways for you to optimize your local SEO on YouTube. While some of them may not directly impact search algorithms, all of them will impact your viewers and potential customers. Isn\u2019t that the goal in the end?<\/p>\n

Matthew is the social media writer over on the Devumi.com Social Selling Blog. You can find him there every Friday as he comments on the latest developments in the social media world. The Devum Twitter account is also a great place to stay up to date withe all things social!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

A successful YouTube video can do wonders for your ability to find new customers online. Those thousands of new visitors to your website that visit from watching one of you videos are great. Have you ever wondered what else your successful YouTube video can do for you? Finding customers in […]<\/p>\n","protected":false},"author":2,"featured_media":1543,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[527],"tags":[633,1089,634,635,632],"class_list":["post-1540","post","type-post","status-publish","format-standard","has-post-thumbnail","category-seo","tag-local-seo","tag-seo","tag-video-marketing","tag-video-promotion","tag-youtube"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\n\t\t\n\n\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t