E-mail marketing or electronic marketing is a commercial message that is directly sent to a group of people using electronic means of dissemination that is an e-mail. Unavailing macro level, every e-mail shared with a potential client or current consumer could be regarded as e-mail marketing.
The scope of e-mail marketing covers e-mail is used to send advertisements, request for new business, video existing businesses, lobby for sales or contributions. One of the primary means for initiating e-mail marketing is to build allegiance, credence, or brand awareness among its existing audience or reach out to a new audience.
Email marketing can be initiated to either 'paid-for' lists or existing customer information. Broadly speaking, the term Email marketing is normally used to relate to:
• Transmitting email messages with the intention of increasing the association of a vendor with its ongoing or former customers, to boost customer allegiance and renew trade.
• Distributing email contents with the intention of developing new clients or winning over existing customers to buy something at once.
• Including commercial publicity is and promotional announcements to email messages sent by third-party organisations to their customers.
According to researchers, it is estimated that companies in the United States alone spent approximately $ 2 billion on e-mail marketing and will further grow to become a plea billion dollar industry by 2016.
There are various kinds of e-mail marketing that are usually sent out through two kinds of e-mails, transactional e-mails or direct e-mails.
The primary intention of transactional e-mail is to distribute information concerning the action that triggered it. A number of newsletter software vendors provide transactional e-mail assistance, which gives organisations the opportunity of including advertising or publicity content within the body of transactional e-mails.
E-mails that are sent out solely to express a promotional message are known as direct e-mail. These e-mails could be an announcement of a special sale or a recent listing of new products. Organisations typically collect customer e-mail addresses and send direct e-mails to such databases, or customer databases can also be bought/rented from service agencies.