Companies, individuals, organizations, and institutions hire PR agencies to manage their public image. Image is a very critical factor that spells success in a business or public venture.

PR agencies are involved in providing information as desired by a client to the public. They are involved in eliciting information from a client whose image is being managed and finding the right outlets to disseminate this information. PR professionals use their contacts in the media to place publicity items such as reports and articles. What is being said about their client is also monitored by these agencies.

Popularizing a client and managing the client’s publicity is at the core of what PR professionals do. With the advent of specialization, some PR firms have migrated to servicing a limited audience. This helps them utilize their expertise in an area or a domain and reap the benefits of the learning curve. In this section we present to you reputed PR professionals and agencies having years of experience in managing publicity, reputation and public image.

 Related Resources