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Today, the greeting card industry is thriving on the numerous occasions for gifting, and there is a feeling that the popularization of many hitherto unknown events is a smart marketing strategy by them...
The first greeting cards were probably designed by the ancient Chinese who exchanged goodwill messages for New Year, followed by the Egyptians. By early 1400s handmade paper cards were being exchanged in Europe, although it was as late as in 1843 that the first known published Christmas card appeared in London.
The early cards were elaborate pieces of art. Hand made from paper, silk, beads and other materials, they required a lot of hard work. Many of them were too costly to be affordable to the common people. It was only after printing of cards, prices reduced low enough to be affordable to common people. Once that stage was reached greetings card became a tremendously popular method of expressing love. With cost of post coming down further, the greeting card phenomenon became universal.
Today, the greeting card industry is thriving on the numerous occasions for gifting, and there is a feeling that the popularization of many hitherto unknown events is a smart marketing strategy by them. Regardless, expressions of love and appreciation have become more popular than in an earlier age, and such occasions as the Valentine’s Day or the Christmas remain incomplete without the greeting card. The internet has spawned another phenomenon of the e-card. The e-card is an electronic message, usually accompanied by some artwork that is used instead of the paper card, and is a hugely popular activity.
This section of the directory features a host of links to many greeting card resources catering to all occasions.
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