Gold was one of the earliest metals to be discovered. Being a noble metal it comes in metallic form mainly, and at some places pure gold nuggets were found (and are still found, such as on river beds). Its melting point was not as high as that of iron and hence it could be molded easily. It is highly malleable and ductile enabling it to be crafted into all shapes. Its luster and intrinsic value have made it an object of the acquisitive spirit of man. Precious metals are a repository of value and the object of envy that have engendered more battles than we care to know about.

In most cultures the quantity of gold was a direct statement on its prosperity. The lure of gold brought catastrophe to the Incas and the Aztecs, and brought the spectacular temples of India to rubble (temples had rich assets from donations). The demand of gold remains unsatiated. As older mines reach exhaustion, newer ones are discovered or older and abandoned ones become economical. Even though the Gold Standard has been abandoned decades back (which released a lot of gold into the market), gold still remains the guarantee for money, and the repository of value in public perception. Much asset is kept in gold as its value only appreciates. With the popularization of platinum as the metal or choice on standalone and diamond ornaments, platinum has replaced gold as the asset choice. While gems and stones in themselves are beautiful, they require precious metals to hold them together.

Precious metals are integral part of all forms of jewelry either in combination with other stones or in themselves. Whatever the requirement, this section of the directory is sure to fulfill all your desires.

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