Signs are symbols of association or ownership. Sign depicting the imposition of ownership is old and universal – as much in the animal kingdom (where the lion marks his territory) as in the human (where we place our nameplates). So whether it is a footwear that one buys from the market, or the special cheese or wine from a special region (say Champagne), they are associated with specific symbols that act as metaphors for the products they represent. Signage as an extended metaphorical system is prevalent in traffic signals, maps, signposts, hospitals signs, etc.

In businesses, signages are indispensable and critical components. They contribute a lot to the success of any product, and provide brand value and identity to them. Although the value and premise of signage would depend upon business type and products, they can make a difference between success or failure as they provide the only point of recognition at times. Signs act as the most effective and least expensive form of advertising for many types of business and they keep working on a 24x7 schedule. Trademarks provide the most essential form of signage. Those apart, non-registered trademarks of various kinds are prevalent throughout. Signboards, hoardings, posters, banners, wall paintings, etc provide significant signage exposure. Neon signs and glow-lights work at night, and in an extended sense all forms of advertising on the print and electronic media (including the internet and the web), may be included as signage.

As essential brand creating, enhancing and retaining devices, signages are critical components for any business. In this section of the directory, we provide links to many signage services, from vinyl printers to neon sign-makers, from engravers to other resources.

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