A Practical Guide to Buying Champagne

When it comes to celebrating, few beverages are as universally esteemed as champagne. The sparkle, the pop, and the tradition—each plays a part in its revered status. If you’re thinking about buying champagne, here’s what you should know.

The Champagne Region of France

Authentic champagne hails exclusively from the Champagne region in northeastern France. That sparkling wine from California or even other parts of France? It’s not technically champagne. The specific conditions of the Champagne region, coupled with stringent production standards, give this beverage its distinctive taste and premium quality.

Sweetness Matters

From the very dry Brut Nature to the sweetest Doux, champagne comes in a variety of sweetness levels. If you’re looking for the most common type, that would be Brut, with its balanced sugar content. On the other hand, if you have a penchant for something sweeter, Demi-Sec or Doux might be more to your liking.

It’s All About the Grapes


The type of grape, and how it’s used, has a huge impact on the champagne’s flavour:

  • Blanc de Blancs offers lightness and elegance, thanks to the Chardonnay grape.
  • Opt for Blanc de Noirs if you prefer something richer, achieved using Pinot Noir and Pinot Meunier.
  • Fans of all things pink should consider Rosé Champagne, which gets its hue from either the addition of red wine or through contact with grape skins.
  • If you’re looking to splurge or commemorate a special year, Vintage Champagne is produced from a single year’s harvest and is aged for at least three years.
  • Those seeking consistency might appreciate Non-Vintage Champagne, which blends wines from various years to maintain a signature flavour.

Labels Speak Volumes

A glance at the label can tell you much about the champagne’s production. Producers who source grapes from different growers often use the designation NM or “Négociant Manipulant.” If you come across RM, or “Récoltant Manipulant”, it signifies that the grapes are grown and the champagne is produced by the same estate—a hint at a more personalised touch.

Factors Impacting Price

1. Production Costs

The Champagne region has rigorous standards that can increase production costs. The méthode champenoise, or traditional method, demands a secondary fermentation in the bottle. This method, while ensuring high quality, is labour and time-intensive.

2. Land Value

The value of the land where the grapes are grown plays a significant role. Grapes from the renowned “Grand Cru” villages fetch higher prices due to their perceived superiority and the limited availability of such classified land.

3. Aging Process

Champagnes that have been aged for longer durations usually come with a higher price tag. Extended aging can impart richer flavours and complexities, which are often sought after by enthusiasts.

4. Brand and Reputation

Just as with any luxury product, the reputation of the producer can significantly influence the price. Renowned houses that have established their name over centuries often command higher prices due to their legacy and consistent quality.

5. Supply Chain

The number of intermediaries between the producer and the consumer can impact the final retail price. Direct purchases from producers or smaller retailers might offer better value than buying from larger commercial chains with extensive mark-ups.

6. Vintage vs. Non-Vintage

Vintage champagnes, made from grapes harvested in a particular year deemed exceptional, are generally pricier than non-vintage ones. They provide a snapshot of that year’s climatic conditions and are often considered collectible.

7. Packaging and Design

Limited edition bottles, designer collaborations, or unique packaging can also elevate the price, catering to collectors or those seeking exclusivity.

While the factors mentioned can guide price expectations, individual taste should remain at the forefront. A lesser-known producer’s offering or a bottle from a non-Grand Cru village might provide equal, if not superior, enjoyment to a much pricier counterpart. It’s always wise to explore and let the palate, rather than the price tag, lead the way.

Storing Champagne

After purchasing, ensuring the champagne retains its quality is essential. Unlike some wines that might improve with age, non-vintage champagnes are designed to be consumed relatively quickly. Store your bottle in a cool, dark place, preferably on its side to keep the cork moist. When you’re ready to enjoy, chilling it in the fridge for several hours will bring out its best characteristics.

Serving Tips

The way champagne is served can influence its taste. A tulip-shaped glass, narrower than a typical wine glass but wider than a flute, is ideal for fully experiencing the aroma and flavour. Pour slowly to preserve the bubbles and fill the glass only about two-thirds to allow the bouquet to develop.

Pairing with Food

Champagne’s versatility makes it an excellent companion for various dishes. Lighter champagnes, like Blanc de Blancs, complement delicate foods such as oysters or sushi. Rosé champagnes can be paired with dishes like duck or lamb. And for those indulgent desserts? A sweeter champagne, like a Demi-Sec, can be a perfect match.

Final Thoughts

Choosing a champagne involves more than just picking a bottle off the shelf. It’s about understanding its origins, recognising the effort behind every bubble, and appreciating the traditions that have been upheld for centuries. With this knowledge, not only do you become a more discerning consumer, but each sip also becomes a deeper dive into a world of history, craftsmanship, and sheer indulgence.

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