Video production has become a popular way of marketing. That is because visual content is more engaging compared to other forms of marketing. Many customers might not have the time to read through advertisements, but they do not mind watching a marketing video since it only lasts a few seconds and will definitely get the message delivered. Because of this reason, it is vital that you produce the best video, and the only way you can accomplish this is by working with an experienced video production company.
Tips For Hiring A Video Production Agency
Video production services have become easy to find. That is because the number of video production companies increases every year as more brands join the industry. You can use the internet to look for a video production company near you or use the local directories to find a local video production agency. However, the only problem with having many production agencies is that it becomes difficult to determine which brand offers quality services. To help you find a qualified team to work with, here are a few things that you might want to consider when hiring a video production agency.
1. Quality
Quality of work matters most when choosing a video production company. You can determine whether a brand can deliver quality services based on various factors such as the brand’s portfolio, working equipment, and staff. Video production companies work on different projects all the time. Therefore, all you need to do is visit a brand’s domain and review its portfolio. Many past projects that have been done by production agencies can be found under their portfolio.
Moreover, a video production company cannot offer quality services without certified staff and advanced working equipment. Most of the time video production agencies work with contact employees since these individuals are specialized in different areas of video production.
2. Where The Video Will Be Posted
Where your video will live also matters. That is because different marketing platforms have different requirements for posting videos. For example, if you are working on a study video that will be posted on your website or YouTube, you can shoot a long video that will last for two minutes and beyond. However, if the video content you are working on is for sharing on a social platform such as Twitter, Facebook, or Instagram, then make sure that the video does not last for more than fifteen seconds. With these facts in mind find a video production house that can optimize your video for such channels and mobile as well.
3. Do not make your decision based on the demo reels
Demo reels might look great for showing off to clients, but you should never make your decision based on the demo reels. Instead, it would be best to look at recent work the video production house has worked on. It is advisable that you ask for a video that is similar to what you are looking for. Moreover, make sure that you take a look at more than one video before making your final decision.
4. Easy To Communicate And Work With
Video production agencies usually have a lot of staff working for them, but that does not mean that you cannot be part of the project. When hiring a video production company, find out whether the brand you choose to hire allows clients to participate in their own projects. It is wise to be present when the project is going on since you have the privilege to make any necessary changes or clarification.
Besides being part of the team, you should also consider hiring a video production agency that possesses excellent communication skills such as Riot. You must be able to understand each other if you want to succeed in your project. Moreover, you are also entitled to quick feedback and update if you are not allowed to participate in the video production process.
5. Look For A Local Based Video Production Company
Hiring a video production company that is locally based can help you save money. That is because there are no additional costs involved such as transportation for the video production crew. The closer the video production agency is the better since you do not have to spend countless hours driving to where the production house is located.
6. Experience
You also need to consider the experience of the video production agency you are interested in hiring. An experienced video production agency is more reliable since it has been in the industry for an extended period and has acquired the skills to overcome any video production challenges. Therefore, consider hiring an experienced team.
7. Stick To Your Budget
Some video production agencies might charge you more for their services while others might charge you less. Therefore, you might want to set a budget for your project so that you can determine how much you are willing to spend. Once you set a budget for your video production project, look for a video production agency that can offer quality services for the same price.
To increase your chances of finding an affordable video production company, you need to get quotes from various brands. This will help you find out which video production agency has the best pricing for their services once you compare the quotes.
8. Timeline
Another important factor that you should consider is the timeline. You need to find out from the production crew how long it will take for them to complete your project. However, there are other factors that contribute to the timeline of video production projects such as location, weather, and the number of crew. If the shooting of the video will be done in different places, then you can expect your video project to take longer than expected to be completed since the crew will be forced to move from one location to another. Harsh weather conditions, as well as less staff, can also delay video production projects.
Conclusion
The only way you can succeed on your video project is by working with a reliable video production company. Therefore, use these tips to find a video production agency that is experienced, reliable and affordable.
