Starting a business is one thing, but making it succeed is another entirely different story. Luckily, technology has made it possible for people to start businesses with so much ease nowadays. This is all thanks to the presence of internet technology primarily. You start a business online and market it across various platforms. It sounds like such a simple task and it actually is a simple task as long as you go about it in the right way. There are many ways of doing online marketing, but then some methods are easier and more successful than others.
Search Engine Optimization (SEO) is one of the best ways to promote a business online. It works for both startup businesses as well as those that want to expand their territories. There are so many brands that have made use of this method and they have been greatly successful. SEO basically involves making a business noticeable by the search engines like Google and Bing. If Google knows that your business is present and it offers this or the other service, then that will be great for your business. It goes without saying that being found on page one of a relevant Google search is very beneficial to your business.
This article will explore a business that has been able to grow significantly by using SEO. However, before going there, it is worth pointing out that SEO is not a single strategy. As a matter of fact, it incorporates a whole lot of strategies in order to be effective. On top of that, it is also worth noting that SEO takes a good amount of time to produce the results that you are looking for. Therefore, when you go looking for SEO experts to help you out in growing your business, you should not expect that the results will be visible in two days or even two months. It will take a long time.
One of the best things about SEO is that when it is done properly, it has long lasting effects. It might take a whole year for the results to kick in fully but then these results are going to be very durable. You will not have to start all over again. You need to make sure that you get in touch with a team of experts who are going to map out the SEO journey for your business.
ABC is one of the first companies to offer home cleaning services in Southern India. It makes sense that it was among the first of such companies to have a website in the globe. Right now, there are just so many residential cleaning service providers. Such a business will not go unnoticed and people will want to start their own similar businesses. After all, all that is needed is buckets, mops and detergent. Rising competition became a big problem for ABC. With competition comes lowered revenues and if you do not change your business strategy, then you will fall out of business.
It is SEO services that restored ABC to its rightful place as the ‘originator’ of the idea. They sought out the services of RankHigher to get their website some attention. The SEO Company developed a three month plan that would help ABC to achieve its target of increasing its customer base by more than 100%. In order to do this, RankHigher identified the top keywords that were relevant to the business. They researched, analyzed and calculated the level of competition as well as the strength of the competition.
With this information, ABC got a comprehensive off-page as well as an on-page SEO approach that helped them to target their local customers with more ease. The strategy involves a lot of:
- Keyword research
- website optimization
- Content generation
- Website performance optimization
- Link building
A combination of these strategies made it possible for ABC to rise up the Google ranks within a relatively short time. When you understand your competition and you fill in the gaps that exist within the industry, then you are assured that you will be able to survive in this highly treacherous work of business.
Lessons to learn from ABC
The first and most important lesson that can be learnt from ABC’s SEO case is that SEO is not just one strategy. As aforementioned, SEO involves a whole lot of activities. This one had lots of researching and content generation.
Constant monitoring of the performance of a website is very important to make sure that you are not in the pointless business of manicuring a hen’s nails. With proper monitoring, you will be able to figure out what is working and what is not.
As stated earlier, SEO takes time. ABC’s SEO strategy echoes this sentiment. The project took about three months to achieve the necessary results. Just as a bonus point- choose the best SEO professionals to help you out in the process.
Derek Iwasiuk runs a national digital search engine optimization firm headquartered in Minneapolis. He also spends a lot of his free time educating the minds of thousands of young SEOs and top agencies offering premium quality SEO services. You can also follow him on Twitter @Diwasiuk
Photo Credit : SEO