The simple answer is – because it is small. If you are an owner of an already established company that has its regular clients and the market know its services and the quality it offers, branding and marketing campaign can be done in a much subtler way. Being a beginner and a newcomer to any context is a tough stuff. When it comes to marketing and selling, things get even more complex, since rivals are also alerted all the time. In such circumstances, every business owner must be able to recognize his or her abilities and direct the business onto that path. Once you have the brand, you will not be a small business anymore.
What to begin with?
The first question every business-rookie should ask himself or herself is what they like and hate experiencing with their service providers. What you detest in other people’s businesses is the exact thing you should not be doing in your business. So, if you run a restaurant, start with lower prices, but exceptional service. In addition, if you have opened a mobile phone shop, you could add some services or products that nobody else in the area is offering, such as extra chargers or special discounts at some parts of the year. To stand out, you need to offer classy products or services at ordinary or even lower prices. Another important tip is that later, when your business becomes popular with the customers and you grow to be a brand name, you should never turn greedy and increase the prices, while reducing the quality of the service. You should never forget that your success is a blending of your own effort and work and your clients trust and faith in you.
Reach visibility in local area
The second task you should take on is getting to observe what you notice, i.e. what makes you stop for a second and draw your attention. When you realize what that is, apply it in your own business story. If there is a business conference in your town, apply for participation. Prepare some interesting giveaways and organize some symbolic games, such as quizzes or a raffle. Also, get your name visible and noticeable when on such an event. You could also have promotional leaflets or tangible things, such as pens and notebooks printed out. The stand or booth, or whatever the spot is called, should be dominated by a promotional marquee, with your business’s logo written all over it. If you can afford it, you could also design a mascot and hire an actor to dress up as that mascot. That would be incredibly interesting if your business has to do with toys or any other children’s accessories. You can even have a free photo session with the mascot and give away the photos. These small steps are going to help your business and it is soon going to become a household name in your area.
Every beginning is paved with occasional downfalls. But if you stay stark and bold, you will manage to overcome these first steps and become a recognizable brand in your field of work.
Sophie is a business blogger based in Australia. She’s interested old-school marketing strategy such as trade shows. Sophie enjoys writing and sharing her expertise.