For any business it is important to attract and to keep old and loyal customers. Moreover, it is vital that you pay attention to how you are doing this, as it can really influence what old and new customers will think about your business.
However, be very careful how you redirect company resources as it is not only important to attract new customers, but also to work on how to keep them from going over to another business. Furthermore, it is also important that you dedicate a team which will look into what you can offer your customers in order to continue developing safely without worrying of any loss.
The best way to ensure both new and old customers to stick with your business, it is important to create something that is of high quality. Not only your products or services are important here but also the way your PR and customer relationship teams handle situations. On the other hand, if you create something with high quality, customer satisfaction will be high, and they will also spread the word about your business, which in itself is a great and cheap way to commercialize.
Understand your customers
It is vital to conduct surveys and research in order to find out what your existing and new customers want from your business and how you can further improve it to target a wider audience. Thanks to modern technology you can also gather information via the Internet.
Social media is not just great for spreading new information about the happenings in your business, but it is also a great idea to use it for feedback as customers love regularly updated websites and regular information about what is going on with your business.
By organizing and joining events, it is a good way to communicate with customers as they can approach you directly. Moreover, they can get answers first hand and they can also enquire about anything important.
Moreover, by going to events, you can use promotional product to your advantage. Printing your business’ logo on promo material which you can hand out as gifts is a great way to engage customers. Also, it will be a gift that keeps on giving, as the customers who got a promotional gift, they can just give it to someone they know, and once again you have a cheap and efficient way to promote your business.
It is important to hold promotions as well, or even discounts for loyal customers. This will show them that you care about each customer and that it is worth their while to stick around and not to go over to another business.
Furthermore, promotions are a good way to inform customers about new products and services; also, depending on how you promote, you will be able to target a wider range of an audience, including even non-targeted customers. It is important to be engaging and active, otherwise not even promotions will help to become successful.
Sophie is a marketing expert and freelance writer from Richmond, Australia. She’s always seeking for new business ideas and opportunity. Sophie loves to write and share her expertise.