In the United States, labels have been an important marketing tool for almost two centuries. Initially, labelling was used for the pharmacy industry, which was essential in order to ensure that patients took their drugs correctly.
The evolution of the bar code label
By the late 20th century, bar codes became increasingly common in many retail venues, providing a much faster and more efficient way to check and scan products when checking out. Commercial labels have also soared in popularity because of the increase in competition between brands – and the higher expectations of consumers.
Laser printers – a cheaper way for small businesses to make their own labels
In more recent years, the growing availability and affordability of laser printers has enabled many self-employed people and small businesses to make their own commercial labels, something that was simply not feasible years ago, when labels were often stuck to a surface with gum as opposed to the modern self-adhesive label.
For chefs and enthusiast cooks, labels are also essential
For centuries, chefs and cooks have relied on labelling to ensure their recipes are correct. If you have dozens of spices and herbs, how would you remember which one is which without labelling? You could always try and detect by smelling, although this may not always be correct if some of your ingredients are quite similar. Unless you have an extraordinary sense of smell, you need labelling on your ingredients to make sure you get your recipes right. Otherwise, you may inadvertently create an unpalatable meal of spices and herbs that should never be thrown into the same dish!
Display important information – health advice, warnings
When it comes to displaying important medical information and advice, there is no alternative to labels. Labels don’t get lost, whereas manuals or instruction booklets can easily be misplaced. All products that are categorised as food and drink, footwear, precious metals or marketed to children must conform to special government rules, which you can find more information on by visiting this link.
Giving us knowledge we simply wouldn’t have otherwise
Without labels, how would we know what medication we need or which tablets we would need to take, let alone how many? The risk of accidents and unintentional mistakes would undoubtedly be much higher, even leading to higher death rates as a result of accidental overdoses.
A point-of-contact between businesses and consumers
Without a label, your product means nothing. It cannot communicate a message or convey a meaning without some form of writing and imagery on a label. Labelling is a form of identification that explains what the product is, what its purpose is and what it contains.
With less human contact, good labelling is even more essential
In a world where there is less human contact and a greater reliance on technology, imagery and written communication, product labelling is more important than ever before.
Is your labelling up-to-scratch?
Take a look at your competitors and analyse their product designs. Are they more innovative than yours or do they give a different message? Always remember to stay a step ahead and keep in touch with the latest technology and retail trends. When it comes to labelling, the devil is in the detail.
Tammy Wiltshire is the Marketing Manager for one of the UK leading label manufacturers- Labelnet. Tammy believes that labels have a significant effect on the efficiency of our modern lives.