Know what’s right and what’s not when hiring a website designer

Website Designer

Thank you for giving me the opportunity to guest post on this blog! I know it is a very popular one with some great discussions going on and I thus welcomed the opportunity to write about something that I have spent years perfecting (well, almost). If you are a self-employed individual, you know how tough it is to make sure that you have a great website where your potential clients can come in and have a look at your offerings. It’s make or break and you need to make a great first impression. So how do you go about finding a website designer that is right for you? Hope the following clears it up for you.

Types of web designers out there

It is important to know the different types of designers you will find in your search. A Graphic Designer is someone who will make sure that your website looks great from the visual point of view. He will be responsible for the layout, colors and everything else that makes your website look like how it is. A Website Designer on the other hand, is the one who can help you design the page layout, make sure that the content is aligned and also do the actual programming. An Internet Marketing Consultant will be in charge of your internet marketing campaign with his eyes on strategic internet marketing. You will be lucky if you find a website designer who fulfils all these requirements.

A special mention for copywriting

Copywriting is something that is terribly important to your strategic internet marketing. It is the soul of your website and without good copywriting, your website will not rank well in search engines no matter how great the layout looks. Though there are several freelance copywriters around, it will be a better idea to choose a company like Paton Marketing which will get its copywriters take care of the content of your website. Paton Marketing is a Miami-based full-service internet marketing agency with a mostly small business-clientele.

How to know if you are hiring a good website designer

The person or company you choose for your website designing depends a lot on whether you want to hire someone whom you can meet face-to-face or whether you are okay working with someone at a remote location. Sometimes the latter can be less expensive. Here are a few things to remember when hiring one.

  • Having a look at the portfolio of the person you are thinking of hiring is always a good idea if you want to know about how he works. Check out the websites he has designed in the past. Does it go with the kind of look you want for your business? Does it go with your style sensibility?
  • Is the person interested to know about your business? Does he ask questions about it? Remember, a person who is not asking questions indicates that he is not really interested and may ultimately create a very generic website for you, which is bad.
  • The website designer you hire should understand about your strategic internet marketing. The layout should be such that it should go with your overall internet marketing campaign.

With a little effort, you can find someone you like and can work with for your business growth.

By – Granner Smith

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