It is an unarguable fact that the design of your website affects your conversion rates greatly. It is mainly because of this that webmaster will go through great lengths to ensure that they get nothing short of the best. However, in the midst of it all, a lot of people tend to forget what web designing is all about. It’s not all about flashy graphics, the cheesy soundtrack in the background or spending stupendous amounts for the latest software solutions either. Instead, it’s more about blending simplicity, functionality and convenience to provide your users with the best experience. Provided in the following read is a list of website design tips to start off 2014.
1. Contact links
Imagine looking for some contact information and not finding it, frustrating right? This is exactly what your visitors go through when you fail to include contact links on your site. And it’s not only including the contact links that matter, it where you place the links. They need to be visible and clear. Keep in mind that getting contacted by your visitors could mean getting useful feedback from them. So make it easier for both your visitors and yourself; make the contact links visible and easily accessible.
2. Feedback is a two way traffic
The feedback you get from your visitors is quite valuable to the success of your organization. After all, your site’s main aim is to provide users with the best experience, right? With this in mind, focus on creating clear lines of communication between yourself and your visitors. Better yet, avoid asking for information that the visitors might have already provided earlier. For instance, names and addresses which are already in your database should be availed the minute a visitor fills in their information. This saves time as well as providing a convenient means of contacting the webmaster.
3. Simplicity rules
As much as a website should be visually appealing, it also has to be effective in that it converts visitors to customers. By having a number of features and components on your page, you end up confusing your visitors. Instead of burying important information under a rubble of pointless and useless elements, consider employing tactics that make your site easier to use and manage. One easy way to ensure that you do not end up with too much clutter on your site is by assessing the use of your site. For instance, does your design really need a certain element? Will it still function effectively even in its absence? How does the element help achieve your site’s goal? These are just some of the few questions that you should ask yourself in improving the simplicity of your site.
4. Search Engine Optimization
You may have the best designed website but if no one gets to see or use it then what’s the point? This is where SEO comes in. By increasing the visibility of your site, more and more people are able to use it and hopefully get converted in to customers.
The year 2014 is predicted to be one of the most competitive year for online business owners, make sure you have this website design tips in hand as you aim for your goals.
This post is written by Larry Smith, the Director of Web Design at http://www.parachutedesign.ca/, who is an expert in Web Development, Online Advertising and SEO and a specialist in the management of Google AdWords Advertising Campaigns.
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