With easy access to the internet, information is right at our fingertips. What if healthcare was at our fingertips as well? Well, it is!
Now, around 84% of patients search for healthcare through online sources. The healthcare industry is continuously making progress in the field of digital marketing. In the era of apps and websites, people no longer have to wait for a doctor’s appointment; it is just a click away for them.
People are highly reliant on the World Wide Web in present times when it comes to making decisions regarding healthcare. With more advanced facilities, healthcare organizations can reach a broader audience, in much less time.
Healthcare digital marketing will allow patients to reach you faster. “Content builds relationships. Relationships are built on trust. Trust drives revenue.” Says Andrew Davis, bestselling author, and keynote speaker. Here are four keys that will make your online presence stronger to your audience.
● Strong SEO Attributes: Even if you have an eye-catching website, it is of no use if people can’t reach you. Here’s when Search Engine Optimization comes handy. Through Search Engine Optimization (SEO), you can increase the quality and quantity of website traffic. This will make your website visible to more users all across the world. Make sure your content contains keywords that a patient might use while searching for online healthcare. Make use of relevant healthcare backlinks.
SEO helps to increase the ranking of your page on the Google search engine. Even though keywords are essential, they must appear natural. If you overuse your keywords, Google will penalize you for “keyword stuffing”. Include page title, H1, meta description, URL, within the body of your page to optimize it. You can build content around your keyword and link back to that page. SEO will be very beneficial for your website content, information blogs, and email newsletters. Companies and healthcare organizations all over the world use the SEO tool to enhance their business. SEO will help you to manage your page and promote them.
● An Easy-to-Navigate Website: A well-organized and good website will leave an excellent impression on your customers. If your company wants to sell health-based products, create awareness about fitness and good health, or make your doctors and medical organization more visible to patients. The menus and submenus should be clear and self-explanatory. Your contacts, such as your phone number and email ids, should be easy to spot. Your visitors must not have a hard time looking for what they want. They will keep track of the latest techniques to boost rankings in search engines. Your website must have positive reviews of patients and their stories on their journey from diagnosis to recovery. This will encourage patients to opt for the healthcare services that you offer.
Your website should also be compatible with smartphones since most people are majorly smartphone users. The information that you provide on your website must be trustworthy and accurate
You can create an app to ensure a user-friendly interface. Your goal should be to make things as convenient as possible for your audience. If you can grab your customers’ attention with an easy-to-navigate website, they’ll get back to you every time.
● Engaging Social Media Approach
Social media is invaluable when it comes to connecting with your audience and promoting your healthcare organization. An engaging social media is a promotional tool and a key to connect to millions of people all over the globe. Building your brand on social media platforms like Facebook, Twitter, and Instagram will help you to spread awareness about your brand. You need to keep your brand’s social media page updated with helpful tips, informative blogs, videos, discounts, and positive reviews of patients. You must also add a link to your website on your page.
A “Book Now” button, along with other useful information, will make it easier for patients to reach you. Your team should be efficient enough to reach the audience if they have any questions. This would improve your image. Infographics Archive says 60 percent of social media users trust social media posts by doctors. The best part about this strategy is that you can attract the younger generation as well, as they spend a fair share of their time on social media sites. Social media helps you to promote your business and share services. Without it, you are missing out on your opportunities to connect with your audience.
● Email Newsletters: Email services will help you to retain customers easily. Sending email newsletters every month to patients will educate them regarding various health issues and treatments available. For example, you can educate your audience on what to do when a heart attack hits you. Instead of waiting for your customers to come up to you, you are delivering information right to their inboxes. Numerous healthcare clinics have used this strategy and have gained success. Personalize the email based on the recipient’s interests and needs. The information they are receiving should be relevant to them. You can send out a video, a blog post, the latest news in the healthcare industry, or an article that will give your reader information on a variety of topics that might be relevant to them.
If your email is educative, informative, and interesting, your audience will be paying more attention to your emails and may read them regularly and then reach out to you if they need assistance. This will help you develop a positive relationship with your patients.
A good combination of the strategies above will help you to enhance your business of healthcare digital marketing. It will help you to save your money. Pierre Omidyar, entrepreneur, computer scientist, and founder of eBay, says, “We have the technology, finally, that for the first time in human history allows people to maintain rich connections with much larger numbers of people.” With digital marketing, you can quickly gain popularity, improve your business, and make more profits. In 2020, making use of digital strategies into your healthcare marketing is an absolute necessity. With the four keys mentioned above, you can make a perfect healthcare center with digital marketing.