As a small business owner, you become one of around 32 million domestic small businesses competing for customer attention and dollars. It’s not quite as bad if you run a brick-and-mortar business that caters to a local market, but anyone primarily based online is entering a brutally competitive field.
That fierce environment means that you need all the small business marketing ideas you can lay your hands on. That’s why we’ve compiled some of the top business promotion ideas and marketing campaign ideas to help you land your business in front of customers’ eyes.
1. Email Lists
One of the first things that any business with an online presence should set up is a method for getting people on your email list. You can use free content, like a report, or even a coupon as an incentive.
An email list provides you with a golden opportunity. You get a list of people who are already inclined to open your emails and read them. It can function as a small business digital marketing strategy by itself.
2. SEO
Search engine optimization is one of the best small business marketing strategies because it helps push your website pages up in the rankings. If you can get on the first or second page with an appropriately targeted keyword, it can yield a meaningful boost in your business.
Not clear on what SEO can do for you? Head over here to read more.
3. Content Marketing
On the list of answers to the question of how to promote small business, content marketing is one of the most accessible methods. It’s an approach that you can take on yourself. The trick with good content marketing is that you must make the content of value to your visitors.
That means providing content of use and relevance for your target audience.
4. Social Media
Social media is the great marketing equalizer for small businesses. Social media accounts let you interact with customers directly, which is a boon for Internet-based businesses. They even let you build and encourage a community of customers around your business or brand.
What’s more is that, while many social media sites offer paid advertising options, profiles are typically free.
5. Video Content
People love video content. It’s one of the reasons why YouTube is consistently in the top five most popular websites in the world.
Again, look for ways you that can offer value in terms of useful and relevant content for your targeted audience.
Small Business Marketing Ideas and You
The small business marketing ideas above are a starting point for any business. Not every idea will work for every single business, but some of them will work for almost any business. When in doubt, start with essentials like SEO and content marketing.
Those stand an excellent chance of getting your business in front of customer eyeballs. Then, move on to more challenging options like video, social media, and email marketing.
Looking for more digital marketing advice? Check out the posts over in our Marketing & Advertising section.
