While many people believe that email marketing is a modern concept, there will be some people who will tell you it is a tired concept, and one that should be phased out. It would be fair to say that there is a need to think about email marketing in a relative manner, and this means that it can be seen as being an old and new concept. There is also a lot to be said for utilising automated elements of email marketing, while still retaining hands on approach to making the most of what the service has to offer.
There can be a tendency to rely on automation to take care of everything for you, especially if you are a small business or new to email marketing. Knowing that a firm is taking care of business for you is a great aspect but in the long run, you want to make sure that you understand the processes and that you are developing ways to improve what you offer to clients.
It is possible to fully automate email marketing campaigns and while the major email marketing software providers will provide you with the facility to do this, they will not encourage you to rely on automation 100%. This is because doing so is likely to cause problems for your firm. There is always going to be a need to maintain a human element to your marketing campaign, and if you lose this, many people will be quick to unsubscribe from your email list. This is why you should be looking to combine automated services with a hands on approach when it comes to reaching out to your clients.
Carry out double checks from time to time
This can also be said for carrying out double checks on the services that you have available to. Automated tracking services are crucial for making the most of your email campaigns, but you need to keep tabs on the results. Obtaining data is one thing but being able to put this data into practice, or act upon the findings is the most important thing. There is no point in gathering data or information for the sake of doing so, you must be able to act upon the information that is returned to you from all of your activities.
If an email is not being opened, you need to review the headers and subject line to see if this is having an impact. If your email is being read but the call to action is not being taken up on, you need to review the email to see if there is anything that is turning the user off. You also need to make sure that you find the positive elements of the findings, not just the negatives. If you are doing something correctly with your email marketing campaign, you need to know so you can replicate this time and time again.
You also want to make sure that your group lists are properly segmented. This is a fantastic way for you to make sure that you are providing people with the right information, content, tone and message. There is no point in sending out a generic email if you can break the information down to smaller and more relevant elements for your users. This is where checking your segmented lists and ensuring that everything is in order will help you to obtain a better level of return from your email list. Segmenting your list makes sense but sometimes even the best automated services make a mistake or two. Double checking what is listed and where will ensure that you have a double chance of avoiding errors and mistakes.
You can also take a greater level of control of what works and what doesn’t by split-testing. This is where run similar tests with one key element of the message or content changed, and then you map the results. If you suspect that there is one element that is making a massive difference to your results, this is going to be the best way to resolve your issues.
This is where you need the services of reliable email marketing services provider and a firm like Wizemail would be perfect for your needs. This is because the firm provides a wide range of automated elements to their services but everything can be taken away and examined. There is a need for businesses to understand the engagement and interaction with a list, and working with an experienced email marketing firm will ensure that you can get the best of both worlds when it comes to boosting your business.
Andrew Reilly is a freelance writer with a focus on news stories and consumer interest articles. He has been writing professionally for 8 years but has been writing for as long as he can care to remember. When Andrew isn’t sat behind a laptop or researching a story, he will be found watching a gig or a game of football.