If you operate a business, you will know – or you should know – that social media is a fantastic way to do at least some of your marketing. Or rather, it can be when you do it right. However, even when you think you’re doing all the things you’re meant to be doing, there might be times when your reach starts to drop, or perhaps it was never that high, to begin with. This can be problematic when you want to use social media, and specifically, Facebook, to find new customers and remind former ones that you still exist.
If you’re having trouble with your Facebook reach and you are sure there is more you can do, the answer is there is. There is always more you can do. The only issue is working out what those things are. Understanding why your Facebook reach is so low is a great start; once you know the problems, you can move towards fixing them. Here are some reasons it might be happening.
You Don’t Focus Enough On Engagement
Posting once a day might be great in terms of how many people start to see your information, but it’s not enough. You also need to ensure you are engaging enough with the people who are seeing what you’re posting. If you simply ‘post and run’ and never answer questions, look for feedback, or comment on what other people are saying, you’ll never find the reach you’re looking for, no matter what the algorithms say should be happening.
The more you engage with your customers, the further reach you’ll have because you’ll be shared more and seen in more newsfeeds, even if it’s as a byproduct of someone commenting on a post of yours. All of this is going to help raise awareness and increase your visibility.
Some of the best posts to encourage more engagement are giveaways and competitions. Have a Macys coupon as a prize and ask people to share your post or comment on something funny, for example. Make sure you always pick a winner, or people will soon stop bothering to join in.
The Rate At Which You Post
Did you know that the rate you post on Facebook really does have a big impact on your reach? It’s true, and it’s all to do with algorithms which means that if you don’t post enough or post too often (this latter idea is the one that surprises business owners the most), Facebook will stop showing what you post to post your followers. This will have a negative impact on your reach and, therefore, on your sales and visibility.
There are some basic figures to keep in your mind that will help you get the balance just right. If you are using Facebook to publicize your brand, then you should aim to post just once a day. This might not seem like much, but in the eyes of Facebook, it’s ideal, and that’s what you need to think about. At the end of each month, create a Facebook upload spreadsheet detailing what you will post about every day, so you are prepared and won’t spend hours trying to think of one post. You can even post them all at once but schedule them, so only one is seen per day.