A business without an online presence nowadays is more or less dead. It is really hard to keep a business growing if you do not give it an online personality. Even that occasional post concerning your trade that you make on social media is essential for the creation of the online entity. However, because almost everyone else is doing business online, it is important to be very serious about the creation of your online business entity. There are things like search engine optimization, online reputation management and gaining feedback that you will have to worry about. The best thing about it is that you can do all that through Instagram.
Social media marketing
Perhaps the easiest thing to do on Instagram nowadays is marketing your product. Social media marketing is one of the techniques that are employed to optimize a site/page for the search engines. When you have a lot of traffic going to your site, it will be ranking highly on page one of Google. Instagram and other social media sites can do that for you.
The main reason why Instagram comes highly favored is because it is more like the ‘in-thing’ today. A lot of attention is being focused more onto Instagram than on other social media sites. There was a time Facebook was the in-thing, and then came Twitter and now there is Instagram. By posting content on Instagram you are exposing it to a cool 300 million pairs of eyes across the globe. When you create engaging content on Instagram you are going to benefit greatly from this.
Tools like instamacro.com are very beneficial when it comes to capturing the attention of the audience. This tool makes it possible for businesses on Instagram to increase their engagements. With engaging content you will definitely rank favorably on the search engine results pages.
Online reputation management
There are those businesses that receive extremely negative reviews online. Remember, if your business has been reviewed negatively on the internet then it will not be performing as excellently as you would like it to. To avoid such occurrences, people take to online reputation management and Instagram is a great tool for this as well.
Picture this scenario: your business’ site has been said to be a spam site and your business is nothing but a scam. A few years ago you would have had to create a new site and carry out total rebranding but now you just need to do crisis management and social media is the place to do that. For starters, spam sites do not have time for social media (at least they do not post high quality content). Here you are, posting premium quality pictures and videos of your business and other fun things. Earning the engagements that will be provided to you through Instagram follower and liker tools such as Instamacro is going to be very helpful in keeping your business’ reputation at its best.
Bottom line
Of course the best thing about social media is that you can get feedback from people with more ease. The data that you will collect from social media sites is only going to help you figure out what to improve. Engagement on social media is the real deal. It attracts the search engines and people as well, thus ranking better for SEO. It also helps in online reputation management. All you need is to get the right tools for the job.
Author bio
Charlie Brown is a social media personality and business person. He has been using instamacro.com to assist his in SEO, online business reputation management and getting feedback.
Twitter: https://twitter.com/charliebrown143
Google+: https://plus.google.com/u/0/111854736123026521958
